Shaping Culture

Culture is a slippery concept to define. It is even harder to assess its impact on organizational productivity. This is a huge part of why it is so often overlooked, even though it is vital to any successful enterprise. One study found that a strong organizational culture – that is, one that is healthy and truly aligned to its values and vision – can mean as much as one to two hours of increased productivity per employee per day.1

Organizations are often like hall closets. The busier you get, the more junk you cram into the closet, until one day, when opening the door, it all comes tumbling down on you. Likewise with organizations, you get so busy with the plethora of primary activities that you have no time to pay attention to your values or communication patterns or unhealthy use of power or the strife amongst staff or a host of other dysfunctional cultural forces that drive down your productivity and silently rob your organizational efficacy. Your primary job as a leader is to shape the culture of your workplace. The goal of leaders is to produce a healthy environment with maximum productivity. We have the expertise and experience to assist you to do just that. The result will be turning your organization into an environment that rates right up with the “Best Companies in America to Work For.” Not surprisingly, the “Best Companies to Work For” are also among the most profitable.

1Terrence A. Deal and Allan A. Kennedy, Corporate Cultures: The Rites And Rituals Of Corporate Life (Reading, MA: Addison-Wesley Publishing Company, 1982).


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