Deb Prieto–Deb loves people, solving problems, and guiding visionary projects and movements. When asked in her 5thgrade yearbook, “What do you want to be when you grow up?” she said that she wanted to be the first female President of the United States. She already knew she wanted to “make a BIG difference” in our world…and now she lives to help you make a BIG difference in your world. 


Deb has guided individuals, teams, and organizations through their pain and challenges, through tough turn-arounds, and in exciting entrepreneurial adventures. She is an experienced executive leader and change agent of 25+ years leading and walking alongside many underperforming and start-up organizations including: churches, businesses, government entities, non-profits, and community service organizations.   She can guide you in…

  • Organization Assessment and Appraisal
  • Understanding and Shaping Culture
  • Conflict Utilization
  • Leadership Development
  • Change Management
  • Strategic Planning
  • Executive Coaching
  • Marketing/Communication


Deb’s career has given her the unique experience of developing managers and leaders with both paid staff and hundreds of volunteers while leading and guiding start-up and turnaround organizations. She has groomed hundreds of leaders, networked with influential community leaders, led multi-million-dollar capital and annual campaigns, and developed partnerships amongst organizations. She has piloted new initiatives and programs and overseen teams to implement strategic plans to leverage the organization’s effectiveness.


Deb knows that understanding and learning how to shape culture in organizations is key to organizational transformation. She holds a certificate in Organizational Development from National Training Laboratory (NTL), the first and leading Organizational Development Certificate program in the US and abroad. Deb harnesses the power of coaching in individual transformation by using her certification as an ICF Executive Coach. Deb is a graduate of Pacific Lutheran University in Tacoma, Washington with a B.A. in Communications and holds a Master’s of Divinity Degree from Luther Seminary in Minneapolis, MN. Her love for community is seen in her community service through serving on the board for the South Pasadena Tournament of Roses, her participation in chamber events, and continued leadership in schools, and the Church.




Stop Doing These Five Things
If You Want To
Turnaround Your Organization

Stop Doing These Five Things

If You Want To

Turnaround Your Organization

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Congratulations! You are on your way to turning around your organization.

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